NDP 2023 - Singapore
National Day Parade 2023
2023 #OnwardAsOne
In celebration of Singapore's 58th year of independence, the Singapore National Day Parade introduced a metaverse gaming experience - titled 'NDP 2023' - for the first time on The Sandbox. In alignment with the theme, 'Onward As One', PANGU innovatively reimagined Singapore's high spirited annual occasion in the metaverse, effectively supporting Singapore's efforts to encourage Singaporeans to face the future with confidence, and collectively build towards a shared future.
Visitors who enter NDP 2024 are almost immediately launched into the vibrant and festive atmosphere, where they are able to witness breathtaking performances and marvel at the iconic landmarks that characterize the remarkable nation.
Singapore NDP
Client
Metaverse / The Sandbox / Game
Project
The First National Parade Event on The Sandbox
Partners who took part in NDP 2023 reaped additional exposure and branding opportunities within the metaverse
13 of Singapore's most prominent landmarks, including Merlion, Marina Bay Sands, and Gardens by the Bay were showcased, allowing visitors around the world to immerse themselves in the festive spirit of Singapore.
NDP 2023's key themes #GiveAsOneSG, #UniteAsOneSG, and #OnWardAsOne were creatively incorporated into the game design to drive effective engagement and capture the nation's spirit, culture and entertainment.
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