McDull Land
Exploring Hong Kong with
Local Favourite Character McDull
McDull, the brainchild of Mr. Brain Tse and Ms. Alice Mak, originated in a comic in the 1990s. This iconic piglet swiftly expanded into various directions including children’s publications, animation productions, gift items, merchandise, and cross-over collaborations, becoming an integral part of Hong Kong culture for over 20 years.
Client
McDull
Project
Metaverse / The Sandbox / Game
Play to Earn
Initiatives
Play-to-Earn gameplay initiatives were also incorporated into the experience, where players were able to earn SAND token and/or win physical rewards such as products from partnering brand ShiYun Fried Chicken.
McDull in the
Metaverse
During the 2023 Lunar New Year, PANGU collaborated with McDull and his cherished companions to build McDull Land in The Sandbox. This whimsical park is a vibrant homage to Hong Kong culture, featuring iconic food, traditions and landmarks, including curry fish balls, the Cheung Chau Bun Festival, and Victoria Peak to name a few. Offering captivating gameplay, McDull Land allows visitors to fully immerse themselves in the delightful Hong Kong adventure.
Utility NFT Collection
A key part of this project in its early stages include the launch of an NFT collection featuring varied utility, with the goal of endorsing the evolution of meaningful NFTs that extend beyond merely serving as digital assets. For example, tree donation initiatives were integrated into NFT purchases to strengthen awareness of environmental sustainability.
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Boundless Possibilies
in the Metaverse
A key part of this project in its early stages include the launch of an NFT collection featuring varied utility, with the goal of endorsing the evolution of meaningful NFTs that extend beyond merely serving as digital assets. For example, tree donation initiatives were integrated into NFT purchases to strengthen awareness of environmental sustainability.
Fans of all ages can explore the McDull Land adventures alongside McDull and his friends, while spotting iconic Hong Kong elements, for instance, the Peak Tram.
The food and scenic culture of Hong Kong is heavily emphasized in McDull Land, featuring common scenes such as local street markets and food stalls.
The Bun Festival, a traditional Chinese event, is gamified into a quest, allowing visitors to compete in-game while gaining awareness of this celebrated Hong Kong occasion.
Our Collaborators
There are many reasons to get in touch with us.
Want to know more about our projects?
Interested in stepping into the metaverse or Web 3?
Or maybe you’re looking to create an unparalleled
virtual interactive experience for your “next big thing.”
Not only are we happy to answer your questions, but we
just might be able to help you positively disrupt the industry!
