Nine Chen's
Wonderland
A Virtual Amusement Park by
Taiwanese Artist Nine Chen
Nine Chen, a multifaceted Taiwanese figure encompassing roles as a singer, artist, and entrepreneur, envisioned a virtual world reflective of his persona, passions, and ventures. PANGU undertook the task of bringing this vision to life by crafting Nine Chen's Wonderland within The Sandbox. This virtual realm features creative interpretations of his establishments, including the Nine Tea shop, Hoi'An restaurant, and the Nine Theory apparel brand. Additionally, exhibitions of Nine Chen's NFT collections were integrated into the metaverse, providing a comprehensive showcase of his diverse talents and achievements. NFT holders were also granted offline benefits, such as redeemable physical items and perks at Nine Chen's businesses.
The result was a richly rewarding and engaging experience that, combined with Nine Chen's influential presence, swiftly propelled Nine Chen's Wonderland into the Top 10 experiences during The Sandbox Alpha Season 3.
Client
Nine Chen
Project
Metaverse / The Sandbox / Game
Play to Earn
Initiatives
Play-to-Earn gameplay initiatives were also incorporated into the experience, where players were able to earn SAND token and/or win physical rewards such as products from partnering brand ShiYun Fried Chicken.
Fans were treated to a metaverse concert upon completion of all missions, where they were able to listen to "The Moon," a new song that was exclusively available in the experience.
Chen's real life businesses were recreated in the metaverse, an effective branding tactic that draws positive attention from fans and players.
Fans who purchased NFTs and completed the experience were able to redeem physical rewards from Chen’s store(s).
Our Collaborators
More Work
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