



PANGU ECOLAND
Explore the Green Realm of
Magical Realism
PANGU ECOLAND (ECOLAND) was initially introduced as a metaverse experience on The Sandbox, and represents PANGU's first venture into building an original IP. Inspired by Madagascar landscapes and the resilient ethos of the agave plant, this project centres around a core vision of advocating for environmental friendliness and green sustainability. In pursuit of this vision, ECOLAND employs diverse strategies, including exploring collaborations with NGOs and similar-minded organizations, such as the Hong Kong Reptilian Association and the Hong Kong Dolphin Conservation Society. These partnerships aim to enhance public awareness through innovative design and gaming.
Client
PANGU by Kenal
Project
Metaverse / The Sandbox / Game


Play to Earn
Initiatives
Play-to-Earn gameplay initiatives were also incorporated into the experience, where players were able to earn SAND token and/or win physical rewards such as products from partnering brand ShiYun Fried Chicken.




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Utility NFT Collection
A key part of this project in its early stages include the launch of an NFT collection featuring varied utility, with the goal of endorsing the evolution of meaningful NFTs that extend beyond merely serving as digital assets. For example, tree donation initiatives were integrated into NFT purchases to strengthen awareness of environmental sustainability.



Players are challenged to battle against evil robots who extract resources for their own material profit, and help return ECOLAND to its once-upon-a-time glory; a metaphorical presentation of bad actors in the real world.

Through collaborations with NGOs like the Hong Kong Reptilian Association and the Hong Kong Dolphin Conservation Society, ECOLAND helps raise awareness of wildlife conservation through engaging and meaningful gameplay, rather than mere words.

Many characters and landscape designs in PANGU ECOLAND were inspired by resilient plants, placing the message of environmental friendliness and appreciation at the forefront of the IP.




Our Collaborators












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Want to know more about our projects?
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Boundless Possibilities
in the Metaverse
The character designs, storyline, and even the smallest scene details in ECOLAND draw inspiration from real-world passions and issues, showcasing meticulous thought and creativity. ECOLAND stands as a prime example of the limitless potential in merging education and entertainment within the metaverse. Through ECOLAND, positive strides toward environmental sustainability are made, all while captivating audiences via an engaging, message-filled experience.






